Search Engine Optimization is all about content. The higher the quality of your webpage content, the higher it will rank for your target keyword(s). The following explains how to go about optimizing your webpage content.
1. Update your content frequently
Search Engine loves new and fresh content. This in fact, is the most important factor in determining your SERP (Search Engine Result Page) rankings. From user point of view, we want to read the most updated information on the net, this is what the Search Engine's emphasis too. Click the above link to read and learn how to improve the freshness of your content for the users as well as the Search Engines.
2. Concentrate on the title tags
Well, we will be surprised when we come across a book without title but would we really concern about the titles of the webpages? Some people do but not all, however, title tag is one of the most important factor when Search Engine is looking at your page. Without a good and descriptive title for your page, it is just like a book on a bookshelf but is invisible to the library's database.
3. The forgotten META tags
Although Google does not consider these tags most of the time, we cannot assume that this is true for the other giants out there. Including a short and descriptive META description, content and keywords is often worth the trouble but do not overdo it...
4. Other places to put the keywords
Allocating all your keywords appropriately will eventually boost up your SERP rankings. The most important place to demonstrate the keywords you are targeting is the domain name. Choosing a good domain name for your site is like winning 50% of the battle upfront. Click the above link to learn more about other places for your keywords.
5. High text to code ratio
Maintaining a high text to code ratio is always preferred. Search Engine likes to index simple pages as compared to pages with lots of fancy codings. Also, the more is your codes, the more likely the errors will occur. Click on the above link to learn how to skimp down your codes by using external files.
6. An appropriate keyword density percentage
This is one of the factor Search Engine considers when ranking your page for relevance. Having a low keyword density for your targeted keyword(s) will result in low positions and having a high percentage may cause Google to think that you are stuffing keywords. Click the above link to learn how to determine the correct keyword density percentage.