Using forums for good links

In contrast to everything that the industry press might have you think, individuals have been having discussions on-line before the arrival of Facebook.

Possibly one of the most common practices of conversation and one which is certainly thriving currently is the ‘forum’. Forums are effectively discussion boards where individuals could start off a ‘thread’ and other individuals contribute to it, or maybe just start a enormous argument regarding the subject at hand. Because of the considerable variety of subjects in the world as well as the particular large number of people today with access to the Internet, generally there is an almost limitless variety of forums that you could end up being a part of, some currently being much more popular than some.

Boards can easily be significantly favorable to your SEO strategy for the reason that they could achieve two tasks inside your quest. First of all, they can easily become a good place to acquire one way links through (and links support your search engine ranking) and subsequently, because of friendly conversation one may doubtless find brand-new sales opportunities and brand new potential customers.

Nevertheless including links to the online community communications is normally a big ‘no’ in several boards, consequently much not unlike social networking, you need to be a little bit cunning with regards to it.

One section of the site that many forums contain in common will be the ‘signature’. This is a part of code that is combined with each and every post you’re making and most of the time you’ll be able to include backlinks to it. A word of caution though – numerous boards frown on adding signatures ahead of time and it’s really worth taking part in the discussion board initially and getting a bit of a name for yourself ahead of adding any. In fact, quite a few boards impose a rule where you have to have put up a particular number of remarks before they will allow you to include some kind of signature to your content.

The thing you need to keep in mind can be that when you’re taking part in almost any discussion board, you will be essentially a guest on their system and if you do anything that goes in opposition to their own regulations or perhaps ethics, they are quite inside of their own rights to get rid of anyone from the server. There’s also something else to look for – the ‘no-follow’ tag.

The World wide web world of forums is certainly separated virtually evenly between folks that adore site visitors and their hyperlinks, and also individuals who do not. It’s a chicken and egg issue simply because those who would actively support you to place links on their sites can finish up getting a lot of site visitors and thus a lot of links themselves – improving popularity, however they would certainly also get an awful lot of spam.

Nevertheless people that don’t like everyone leaving backlinks, or maybe merely make it really hard to do so will lose out on a lot of visitors. At the end of the day, it really is dependent upon the subject of the site and whether it’s monetised in any way. Some of those that don’t like you leaving links will sometimes give each link an attribute that was introduced only a few years ago, the ‘nofollow’.

By adding the nofollow attribute to a link, it informs the spiders that it shouldn’t be followed and shouldn’t get ‘link juice’.

Now, many SEO experts disagree as to whether this actually means a link using ‘nofollow’ is completely pointless and some will show evidence that shows that it does actually make a difference and shouldn’t be discounted completely, however most will agree that if you’re going to look for links, make more of an effort on those that don’t use this attribute.

So now we just need to find out how to discover whether it’s nofollow or not and luckily it’s easy, you see the source of the page that you’re viewing will give the game away. If you’re using either Internet Explorer or Firefox this is easy, simply click on the ‘menu’ item and choose ‘view source’. You’ll be presented with what may look like a bunch of scary code but all you need to do is hit ‘ctrl-F’ to bring up the ‘find’ command and do a search for one of the links on the page. Then, simply look for ‘rel=nofollow’. If you find it and you’re just looking for links then you can move on, but if you want to stick around because you’re interested in the subject – check it out a bit deeper.

Don’t get too anal about finding these sites. The better ones will be more difficult to post to and you should become active members of these rather than simply posting fo links.

So there you go, this link building lark isn’t as clean-cut and easy to quantify as many would have you think, but it is worth investigating and you could potentially get yourself not only some decent links to affect your rankings, but you may make a lot of worthwhile connections