Now here is a question, I often get asked, what is the real value an SEO expert brings to the marketing equation? The answer to that question relays upon the return on investment that the marketing expert can deliver to the customer and what that return on investment produces for their business. You may have these questions if you are searching for an search engine optimization consultant on the northern beaches of Sydney or anywhere for that matter.
There is a great variance in the amount that consultants charge and it is not unheard of to pay anwhere from $2 – $4K per hour for their reports. This may seem like a large sum to be spending but at the end of the day, the return on investment determines the value of the spend.
For example if a top of the range seo consultant developed a blueprint for marketing success online that uncovered the most highly commercial keywords, identified the top competitors, and revealed a content building and back link building blueprint that took the organization to the top of the search engine results pages, and at the same time dominating a majority of the listings on the first page and kept them there, then perhaps it would be worth spending the money.
It depends upon the market, what sort of competition that exists. This in turn depends upon the value of the final product that is for sale. Products that have a higher overall market value through total achievable sales allow for higher promotional budgets.
So let’s take a look at a high $ niche such as the health market, to demonstrate what I mean.}
It is fundamental that people need to be healthy to sustain life on this planet, so the reasons are obvious for the huge amount of appeal health as a niche attracts.
Lets say that to be on the first page of Google for “best weight loss diet” was worth $350,000 in gross sales for the organization that occupied one of the top spots, either 1, 2 or 3. I know this niche and these are fairly accurate figures for an information product of this nature.
If a new marketer to the marketplace wanted to take on that first website and was offered a search blueprint market plan that enabled them to do just that over the next 12 months, then the money spent of $4,000 for the seo consultant’s sixty minutes would be worth the spend.
And finally to arrive at a logical conclusion, we need only look at the results to see if the $4,000 per hour was worth it. In the above test case, we can see that gross sales boost of over $300,000 would make that hourly investment charge seem like a well worthwhile spend.